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AI+ Marketing™

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  • AI+ Marketing™
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  • Course level: Intermediate

About Course

Unlock Marketing Potential: Employ Advanced AI Technologies

Description

About This Course

  • AI-Powered Marketing: Explore predictive analytics, customer journey mapping, and automation
  • Strategic Impact: Learn to develop data-backed, personalized marketing strategies
  • Future-Focused Tools: Includes chatbots, AI content, and trend forecasting
  • ROI & Retention: Boost lead generation, customer retention, and innovation

Course Modules

1

Course Overview

  1. Course Introduction Preview
2

Module 1: Introduction to Artificial Intelligence (AI) in Marketing

  1. 1.1 Understanding AI and Its Core Components Preview
  2. 1.2 Historical Context and Evolution of AI in Marketing Preview
  3. 1.3 AI Technologies Transforming Marketing Preview
  4. 1.4 Applications of AI in Marketing
3

Module 2: AI-Driven Content Strategy and Personalization

  1. 2.1 Introduction to AI in Content Marketing Preview
  2. 2.2 Personalization Through AI Preview
  3. 2.3 Implementing AI in Your Content Strategy
4

Module 3: AI in Social Media and Email Marketing

  1. 3.1 AI Integration in Social Media Marketing Preview
  2. 3.2 Leveraging AI for Email Marketing Success
5

Module 4: Leveraging AI for Marketing Analytics

  1. 4.1 Introduction to AI-powered Analytics
  2. 4.2 Predictive Analytics and Consumer Behavior
  3. 4.3 Measuring and Optimizing Campaign Effectiveness
6

Module 5: Ethical Considerations in AI Marketing

  1. 5.1 Ethical AI Use in Marketing
  2. 5.2 Regulatory Compliance and Standards
  3. 5.3 Implementing Ethical AI Marketing Practices
7

Module 6: Crafting an AI-Driven Marketing Strategy

  1. 6.1 Strategic Planning with AI
  2. 6.2 Implementation of AI in Marketing Strategies
  3. 6.3 Creating a Scalable AI Marketing Plan
8

Module 7: AI Integration in Multichannel Marketing Campaigns

  1. 7.1 Integrating AI in Multichannel Strategies
  2. 7.2 Measuring the Effectiveness of AI-Enhanced Campaigns
  3. 7.3 Future Trends in AI and Multichannel Marketing
9

Optional Module: AI Agents for Marketing

  1. 1. Understanding AI Agents
  2. 2. Case Studies
  3. 3. Hands-On Practice with AI Agents

AI Tools You’ll Learn

HubSpot

HubSpot

Copy.ai

Copy.ai

ActiveCampaign

ActiveCampaign

What Will I Learn?

  • Exam Format
  • 50 questions, 70% passing, 90 minutes, online proctored exam

About the instructor

M

Media

0 (0 ratings)

70 Courses

8 students

AIC_AI-Marketing
$99.00

Material Includes

  • Included
  • Instructor-led OR Self-paced course + Official exam + Digital badge

Requirements

  • Understanding of marketing principles, Familiarity with digital marketing tools and concepts, fundamental AI/ML concepts

Target Audience

  • Duration
  • Instructor-Led: 1 day (live or virtual)
  • Self-Paced: 8 hours of content
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